Sales
Strategy
For Sold-Out
Product
Launch
The Situation:
$10MM direct-to-consumer consumer products brand launching limited-edition collection.
The Challenge:
Create a marketing blitz for a new product launch that was strong enough to support completely selling out the collection so communications could shift to a different priority 2-weeks post-launch.
Collab &
Viral
Creative
Campaign
The Situation:
Marketing campaign to support a $600K limited-edition lifestyle brand and consumer brand collaboration
The Challenge:
Ideate, plan, and produce campaign that fit two distinct brand equities while also showcasing the benefits of the product. Promote with integrated marketing campaign across both brand platforms.
Winning
Selling
Story For
Retail
Commitment
The Situation:
New consumer goods brand getting retail buy-in for distribution.
The Challenge:
Create a sales strategy and overall selling story for new brand launch and pitch for retail distribution and off-shelf displays.