Our Approach
Ideated a big idea rooted in nostalgia that also tied into the product offering of the collab. Used the nostalgic element of the products to tie the two distinct brands together at every touchpoint. Leaned into strong storytelling to amplify campaign across social media, email, text, billboards, influencers, PR, and an experiential event.
Production
Balanced deliberate storytelling and creative freedom from big idea to story board to production & post-production. Ensured nostalgic product story carried through every element while being fit for use on distinct platforms (e.g. social media vs. TV/press). .
Tactical Execution
Built and coordinated tactical execution plan across both brands to ensure authentic tone of voice for each brand while remaining consistent with the collab proposition. Coordinated every element such as production, marketing plan reviews, event planning, and high profile interviews to ensure collab launched with excellence.
Cult-Like Community Building
Engaged key local, micro, and macro level influencers to showcase personal connection to the campaign and encourage audience participation. Ensured messaging showed how audience was “part of the community” with a “shared experience.”
Results
The nostalgia and shared experience feel of the campaign sparked cult-like behavior for the collab.
campaign launched with local virality and high social engagement of up to 85K views, 20K likes, and thousands of shares of posts, videos, and user generated content.
The social frenzy amongst the consumer target converted to sales. First offering of collab sold through ~90% within 36 hours, with the remainder selling within 1 week.
