Our Approach
Built an integrated 360 marketing campaign that mimicked “drop” style tactics of teasing product, revealing collection, and leveraging Fear Of Missing Out (FOMO) to build demand and drove “last chance” messaging immediately post-launch.
Creative Campaign
Tapped into strength of similar existing products to identify consumer insights and highly resonating product benefits. Tied these into the overarching brand campaign for a holistic story.
Ecommerce
Traffic driven directly to home page with above-the-fold banner as well as directly to custom landing page to drive onsite shopability and conversion. .
Integrated Marketing
Campaign utilized paid, owned, and earned media such as billboards, paid social, organic social, influencers & content creators, email, text, and PR to reinforce the message across every stage of the path to purchase. Campaign tactics built funnel pre-launch and primed customers for the product release.
Results
Limited edition bundle 100% sold through in 4 weeks.
Billboards in key markets sparked social virality and shareable
posts with 14+% engagement, 200K+ imps, 40K+ likes.
Collection campaign help support strong quarterly metrics:
quarter total sales +70% vs. prior year, avg daily sales +16% vs prior year, new customers +4% vs. prior year, and AOV +42% vs prior year.
