Our Approach

Built a comprehensive retail strategy that defined the new brand’s position in the marketplace, identified category growth opportunities for retailers, and outlined national and shopper marketing plans to present to buyers.

Landescape Assessment

Assessed competition on multiple factors (formulas, price, branding, distribution, etc.) to hone in on brand positioning and tell clear story on point of difference.

Go To Market Strategy

Defined communication message strategy and built illustrative 360-marketing and partnership plan to demonstrate support for brand across path to purchase.

Selling Deck

Quantified size of prize and category development opportunity and created winning sales story. Developed and presented trade strategy including pricing, shelving & merchandising recommendations

Results

  • Won distribution at CVS, Rite Aid, Meijer, Publix and several regional retailers, projecting $10MM in sales from these key accounts.

  • Partnered with retailer on early launch including floor stand for secondary placement, feature, and digital support.